More doctors smoke Camels.

June 14, 2010

Would cigarette companies get away with these ads today?

Cigarette ads, especially back in the day, promoted smoking on a different level. Even today, companies create a persuasive message behind their ads; smoking makes you younger, sexier, and more fun. However, most consumers do not realize this is just a way for companies to market their brand.

Many cigarette companies in the past promoted their product by claiming that cigarettes were good for you, that they would promote health. Today we know that this scientific claim was completely wrong. Smoking causes not only lung cancer, but other cancers and second hand smoke. Before the rumours about smoking cigarettes leading to health issues, many people smoked cigarettes. Even though this is the problem today, at least we have packaging that actually informs the consumer that the product is detrimental to their health. Doctors recommended Camels until the 1950’s. After the truth about cigarettes was made aware to society, the very same doctors never showed their face in an ad again.

The doctors in these ads that were promoting Camels should be held liable for the society’s development of health issues that came post smoking these cigarettes. Doctors are seen in society as people who are here to protect, promote, and preserve life. If they are promoting something that is supposedly “good for you”, then certain demographics, such as the Belongers, will go out and buy this product.

The Camels ads were not the only shocking ones. The following ads are vintage ads that actually existed in the late 1940’s and early 1950’s.

A baby promoting his dad smoking cigarettes? That would be banned today. Smoking around babies is extremely detrimental to their health, especially with new evidence about second hand smoking. A child should never be the spokesperson for something that may kill you.

Smoking and the female emancipation. This sends the message to woman that they will look powerful if they smoke, and in the times that were struggling with woman rights, the woman would eat this up and buy the cigarettes just to fit in with the men.

Santa Clause likes cigarettes. Selling death at Christmas, how many things are wrong with this sentence? Is it morally right to associate Santa Clause, a child’s fictional icon, with smoking?

If I had lived in the 1940’s and 50’s, I would see these ads and automatically assume that smoking was both cool, promoted independence, was good for me and even little kids would like it. These ads sent out the wrong message. Even the brains behind persuasive messages today would not go that far for cigarette ads.

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